Archive for September, 2009
Facebook Marketing – What You Need to Know
Interested in learning more about how to promote your brand on Facebook? Want to understand how to leverage Facebook as part of a social media strategy? Or are you a developer looking to build the next great application? This day-long workshop, led by some of the most talented and well-known names in the Facebook community, [...]
Inspired By an Entrepreneur
A few days ago my mother invited me to visit a business owner that she was referred to by a friend. This entrepreneur is an esthetician who offers facials and hair treatments. Reluctantly I agreed but was I ever glad I did…and it had nothing to do with the hair treatment I received.
From time [...]
How to Find Your Clients Online
One of the great things about the Internet is that there are hundreds of millions of people online and your target group is bound to be in that huge online audience.
The work of a savvy small business owner is to use the Internet in the most (cost) efficient way possible to locate that all [...]
Why are You a Small Business Owner
There use to be a time when entrepreneurs were a “rare” breed of individuals and risk takers with savings. Today, with our shaky economy, entrepreneurs embrace a far larger group of individuals who aren’t only visionaries chasing their dream. A small business owner today could be the father of 4 who got laid off from [...]
Buy Local Sells – Even Online
CNN recently reported that small businesses around the country are looking to their local communities for more than just their patronage–they’re looking for “shareholder” type support for the long-term and it is paying off.
A restaurant owner in Hudson, N.Y. severely hit by the credit crunch during renovations of his establishment was literally saved by his [...]
Making Your PR Story Newsworthy
If getting media exposure is part of your marketing strategy for this season you’ll need to be clear on your “story.” Basically you’ve got to have a story that is newsworthy enough to be covered by the media you are targeting.
Fall is a Great Time to Meet
Many small business owners today are living their dream – working from home or in their community helping to build security for their family and the people they support or employ. To keep the entrepreneur in you engaged and motivated to continue the good work, it’s important to feed that inspiration and you can do [...]
Conference Highlights the Next Level of Blogging
Kelby Carr is a former investigative reporter turned “new media mom” (her term) that I first discovered online a few years ago. She’s one of the growing numbers of professional women who have turned to blogging and online writing not just as an outlet but as a means of replacing the income lost after making [...]
Tuesday is Orientation Day for WAHMs
If you’re a man or woman who has not heard of the acronym “WAHM” here’s a quick definition: WAHM is a term used by a segment of the small business sector that includes women raising children while they work at home hence the term “work-at-home-moms” or WAHMs.
The need for a WAHM network or [...]
The Scoop on Public Relations
It use to be that good public relations meant that among other things you were getting decent exposure in the “editorial” department of a newspaper, magazine or broadcast outlet.
That’s still the case but the scope is that the type of coverage sought and received has “opened up.” Audiences aren’t as captivated by main stream [...]
