Archive for October, 2009
Hallowe’en and Your Sales Strategy
Today is Hallowe’en and for some of us we’re in our element decorating our homes with pumpkins and ghostly fun. While for others this is an event that they simply endure. Either way as “customers” gearing up for the onslaught of little costumed salesmen this evening, we’re conditioned to pay up with treats every October [...]
Social Media and the Comfort Zone
Networking use to be a real chore for many business owners. Before social media hit the main stream, if you were going to make an effort to build your client base and generate powerful connections for your business you really had to add networking to your marketing mix.
Face to face meetings can be fun when [...]
Small Businesses Soar Online
“The internet has a set of tools for where we work, and the fact that it is increasingly free has made today the golden age of the small company,” said Wired magazine editor, Chris Anderson in a recent media interview.
The fact that we are also just coming out of one of the worst economic recessions [...]
Taking Your Business to the Next Level – Ali Brown’s Shine Event
Sorry I read something today causing me to delete this.
Social Media Butterflies and Promotion
Yesterday I saw a major feature in my paper about the new must have employee – the “social media butterfly.” Companies are climbing over each other to find smart 20-somethings who can take their social media strategy to the next level.
Funny, it seems like only a year ago “corporate” conference themes were seriously questioning the [...]
Real Affiliate Marketing Success
If the last thing you want to be is a “salesperson” but want to add a new revenue stream to your business model, you really should consider “affiliate marketing.”
Affiliate Marketing is really just the process involved in promoting and marketing some other company’s products or services. You earn a commission when there [...]
Promote Your Business with Online Conferences
I’ve worked in regional and educational marketing for many years and one thing I’ve noticed is that adults definitely learn differently than younger folks.
Do you think you could sit through a 1 to 3-hour lecture today with quite the same attention span you had as a student (on good days)? Business owners need [...]
Motivation and the Moonlighting Entrepreneur
I love a clean home but I don’t always like all the tasks involved in making it clean. To motivate myself I set certain goals that serve as incentives for me to finish these chores. For example I might plan to go out to dinner some place special if I finish chores by a [...]
The Difference Between Internet Marketing and Marketing
Whenever I think about the work of marketers (small business owners like myself) I think about how we use certain tactics and practices (a process) to help bring a product, service or idea (as in social marketing) together with the intended audience.
Plain English: marketers will do what it takes (and what has often [...]
The Stubborn Entrepreneur
How many stories have you read about famous entrepreneurs who faced multiple rejections and set-backs before finally getting that big break or that first client that served to set their business in motion?
Probably many and there’s a reason for that – success in most cases is not immediate. It takes sweat and perseverance 99% [...]
