Hallowe’en and Your Sales Strategy
Today is Hallowe’en and for some of us we’re in our element decorating our homes with pumpkins and ghostly fun. While for others this is an event that they simply endure. Either way as “customers” gearing up for the onslaught of little costumed salesmen this evening, we’re conditioned to pay up with treats every October 31st.
What can a business owner learn from the trick or treat season? Promotion, persistence and placement.
Sound like a marketing lesson? Perhaps it is. We are conditioned to stock our homes with candy in preparation for children who’ll be knocking on our door expecting a treat this evening. How did we get to this point? No need to go through the actual history of All Hollow’s Eve but we can look at the conditioning we’ve gone through over the years.
Advertisers have done a knock-up job of filling our stores up with Hallowe’en decorations and goodies going as far back as early September. They have been placing in our minds the images and fun of Hallowe’en through various promotions in all sorts of mediums including the Internet.
In years gone by, before the Internet and 300 TV stations, all we needed was timely placement of a few cherished programs to get us in a ghostly mood. Think of the all time classic “It’s the Great Pumpkin Charlie Brown” or the great horror classics that TV stations would program for this time of year.
No sooner had Charlie Brown aired I knew I just had to get that pumpkin carved and the pantry stocked with food NOT from the required 4 food groups.
Now between store marketing, the Internet and the 300 TV stations that we surf through there are dozens and dozens of opportunities to push consumers into an all out Hallowe’en buying frenzy this season.
So what is the lesson here? The timely and persistent placement of promotional messaging and products will help our target audience to think about the products or services we know they need and we’re only too happy to sell to them.
If you’re going to launch a new product or service do a logical timeline for promotion and marketing. If an audience is sufficiently informed (not spammed) in an engaging and attractive way over a period of time you will have better chance of them opening the door or clicking on your “buy” button when you come knocking with your product service.
Better still with the Internet you have the ability to pull prospects to your sales page or website with content that is written using sound SEO (search engine optimized) copywriting techniques. When someone Googles one of your key words and your website shows up in the top 10 your SEO techniques are working and you’ll have prospective customers on your site.
Of course social media marketing is huge and if you’re not using forums like Twitter, Facebook and LinkedIn to build upon your promotional strategy, you’re not executing a full marketing strategy and not reaching out as much as you could to your target market. The “free” aspect of social media marketing makes it particularly effective for budget conscious entrepreneurs.
So what are you wearing for Hallowe’en and do you think your customers are going to give you a treat or a trick ?
To your success,
Sharon
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