Why You Should Stream Your Teleseminar Online
By Lynette Chandler
Let me tell you a quick story. A few months ago I attended a
seminar series which was also streamed live online. In each
of those sessions, I noticed the number of online
participants versus the number of phone in participants was
on average double if not more. One day, the seminar was held
only on the phone. Can you guess what happened?
That’s right. Participant rates dropped to an all time low. The
next week we got back on both telephone and live streaming
online, total number of participants rose. Now this might
be a simplistic observation but it is clear, given the
choice people like to join a seminar session online. This
is a great reason for you to stream your teleseminar
online.
Conference calls can be expensive.
Depending on your provider, many charge by the number of
people and duration of the call. So if you have 15 people
on a call together for 60 minutes at a rate of 4.5¢
per minute per participant, you’ll be paying $40.50 per
session. May not sound like a lot but remember, if any of
those variables change, your cost changes too.
Reach a wider, international audience.
No matter where they are, if someone has an Internet
connection, they can ‘tune in’ without the hefty cost. I’ve
lived inside and outside the U.S. Believe me, no matter how
great the information is, it is rare I would dial into a
teleseminar with a U.S. number because the cost is too much
and this sentiment is shared by others. For a great many
people in the world, long distance is very expensive. No
doubt, they are lower today than they were 5 even 10 years
ago but it’s still not as affordable as what you’d get
dialing out of the U.S.
Another thing to consider is, many people do not know how
to dial International. A lot of times they also have to go
out of the home to purchase a calling card from a store.
These are all barriers to attending your teleseminar call.
If you’re already selling online, your customers
undoubtedly have access to a computer with Internet
connection. By streaming your audio (or video), you
eliminate those barriers.
Who are they going to call?
Even within North America where long distance is very
affordable, people still choose to spend their money
wisely. Remember, you’re not the only one holding
teleseminar calls. In any given week they could have 2 or
more invitations. If people choose to call in to several
seminars, it could add up to a small fortune at the end of
the month.
Don’t get me wrong, I’m not saying teleseminars do not
work. They do. Very well indeed and have a great track
record. Plus, it is a highly accessible technology around
the world. But the world we know is changing; so are
people’s preferences. And the technology available today
makes streaming content and web conferencing easy and
affordable. So if you could reach a few more people by
streaming it online or adding a web conference component to
your teleseminar, why wouldn’t you?
Lynette Chandler helps entrepreneurs recognize and apply the power of technology and its trends to their marketing. Learn how web conferencing can help improve your business today at www.bizfactsonline.com/webconference.
Article reprinted with permission from LadyPens.com
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