Archive for Marketing
The Affiliate Marketing Model and Your Business
As we approach the end of the year are you finding yourself considering new revenue streams for your business in the new year? If so, this post is about one of the most practical and successful business models for secondary or primary income streams – affiliate marketing.
You’ve likely heard that affiliate marketing is “passive income” [...]
Marketing Tips for Green Businesses
No matter what type of business you’re in, adopting “green practices” can increase your bottom line. Switching over to energy efficient power sources and reusable materials are not just smart for the environment we all live in but can save you money and increase your customer base.
When you started your business and created your business [...]
Marketing Strategies for A Small Business
As a small business owner working online, your marketing department is likely comprised of one person – you. With so much on your plate already that means you’ve got to enlist marketing strategies that leverage your time and energy well in order to see sales results in a timely fashion.
In an earlier post I talked [...]
Hallowe’en and Your Sales Strategy
Today is Hallowe’en and for some of us we’re in our element decorating our homes with pumpkins and ghostly fun. While for others this is an event that they simply endure. Either way as “customers” gearing up for the onslaught of little costumed salesmen this evening, we’re conditioned to pay up with treats every October [...]
Social Media and the Comfort Zone
Networking use to be a real chore for many business owners. Before social media hit the main stream, if you were going to make an effort to build your client base and generate powerful connections for your business you really had to add networking to your marketing mix.
Face to face meetings can be fun when [...]
Social Media Butterflies and Promotion
Yesterday I saw a major feature in my paper about the new must have employee – the “social media butterfly.” Companies are climbing over each other to find smart 20-somethings who can take their social media strategy to the next level.
Funny, it seems like only a year ago “corporate” conference themes were seriously questioning the [...]
The Difference Between Internet Marketing and Marketing
Whenever I think about the work of marketers (small business owners like myself) I think about how we use certain tactics and practices (a process) to help bring a product, service or idea (as in social marketing) together with the intended audience.
Plain English: marketers will do what it takes (and what has often [...]
Essential Knowledge for Entrepreneurs
As a full time or part time business owner you need to have a certain level of knowledge about your business. For example, the more you know about your target market, the more inclined you’ll be to develop products and services that they’ll actually be interested in and want to buy. The more you know [...]
Inspired By an Entrepreneur
A few days ago my mother invited me to visit a business owner that she was referred to by a friend. This entrepreneur is an esthetician who offers facials and hair treatments. Reluctantly I agreed but was I ever glad I did…and it had nothing to do with the hair treatment I received.
From time [...]
How to Find Your Clients Online
One of the great things about the Internet is that there are hundreds of millions of people online and your target group is bound to be in that huge online audience.
The work of a savvy small business owner is to use the Internet in the most (cost) efficient way possible to locate that all [...]
