Archive for Marketing
Making Your PR Story Newsworthy
If getting media exposure is part of your marketing strategy for this season you’ll need to be clear on your “story.” Basically you’ve got to have a story that is newsworthy enough to be covered by the media you are targeting.
The Scoop on Public Relations
It use to be that good public relations meant that among other things you were getting decent exposure in the “editorial” department of a newspaper, magazine or broadcast outlet.
That’s still the case but the scope is that the type of coverage sought and received has “opened up.” Audiences aren’t as captivated by main stream [...]
